Say the word “Apple,” flash the famous logo, or play the familiar sounds of an Apple device, and you’ll spark instant recognition—and usually a strong reaction. With billions of customers around the world, Apple isn’t just a tech giant; it’s one of the most influential, scrutinized, and beloved companies in history.

It’s hard to imagine a time when Apple wasn’t dominant, but during Steve Jobs’s absence in the late Eighties and early Nineties, it was struggling to survive, only weeks from bankruptcy. And yet as the company turns 50 on April 1, 2026, it is now one of the most valuable companies on earth, with a worth approaching $4 trillion.

Marking this 50th anniversary milestone is the definitive account of the tech giant, authored by award-winning science and technology journalist and bestselling author, David Pogue (“CBS Sunday Morning,” The New York Times, PBS) in APPLE: The First 50 Years.

At this very special Playhouse event, Pogue will reveal what he learned from interviewing 150 current and former Apple executives, designers, and engineers. He’ll reveal, for the first time, some amazing origin stories (Apple II, iMac, iPod, iPhone). He’ll draw some counterintuitive but powerful lessons from Apple’s unlikely rise, fall, and rise. And he’ll punctuate the evening with Apple song parodies at the piano (yes, really).

Books will be available for sale and signing.

David Pogue is a seven-time Emmy Award winner for his stories on CBS Sunday Morning, a five-time TED speaker, host of twenty NOVA specials on PBS, and a New York Times bestselling author. He’s written about Apple for his entire career, including thirteen years as a Macworld columnist, thirteen more as tech columnist for The New York Times, and twenty years as the #1 bestselling author of books about Macs and iPhones. He lives with his family in New York. You can learn more about author and book at https://www.applefirst50.com/